News & Events

Wood for Good Marketing Summit to put health and wellbeing into practice | 12 March 2019 | London

Promoting timber’s health and wellbeing benefits is the focus for Wood for Good’s next Marketing Summit on 12 March at CILIP in London.

Christiane Lellig, Wood for Good campaign director, said: “The Summit is an opportunity to pinpoint how we can position, develop and market timber products within the health and wellbeing agenda.

“Our previous summit identified the opportunities and challenges for the timber market, now it’s time to look at how we get our products up to speed and ideally ‘healthy material’ certified.”

The Summit will be in a workshop format with speakers including Christos Michael from CapitalHolz 100, Colin Wheatley from Medite Smartply and Kevin Underwood from the British Woodworking Federation. Christos and Colin will be sharing their experiences of bringing health and wellbeing to the forefront of their marketing and product development, while Kevin will delve into the results of BWF’s cradle-to-cradle feasibility study for joinery products.

The discussion will cover the key issues raised in the previous summit including certification and the practicalities of doing this, identifying sales channels and ideas on how to promote products as healthy.

On the morning of the Summit, a workshop with Wood for Good supporters will take place to discuss the next six months of the campaign’s activity.

Following both events, attendees are invited to the Building Centre for the launch of the annual Wood Awards plus an opportunity to view the Forest of Fabrication exhibition.

To book your seat, visit Wood for Good Spring Marketing Summit.

 

[News URL: http://cti-timber.org/content/wood-good-marketing-summit-put-health-and-wellbeing-practice-12-march-london

Forest stakeholders call for a stronger EU Forest Strategy to reach UN and Paris Agreement goals

Last December, the European Commission published a progress report on the implementation of the EU Forest Strategy, discussed by the European Parliament in January.

This report comes at a time when forests and the forestbased sector are recognised as essential players in responding to major societal and environmental challenges.

In a round table organised on 4th February, the European forest-based sector conveyed a joint and clear message: an updated and stronger EU Forest Strategy is needed to ensure that in the coming decades forestrelated EU policies are better coordinated and endorse sustainable forest management and the multifunctional role of forests in a consistent way.

Forests and the forest-based sector are increasingly expected to deliver on recent and coming horizontal and sectoral EU policies (e.g: the Renewable Energy Directive; the updated EU Bioeconomy Strategy; the LULUCF Regulation; the future Common Agricultural Policy; Sustainable Investments).

A coalition of forest and forest-based sector associations - including CEI-Bois, CEPF, CEPI, COPA COGECA, EUSTAFOR, UEF and FECOF - have brought together around 60 representatives from EU institutions, the Romanian Presidency of the Council, research and stakeholders to exchange views on the future of the EU Forest Strategy and explore possible ways forward to strengthen sustainable forest management in EU forest-related policies.

During the discussion, several stakeholders highlighted that the Commission progress report refrains from making concrete recommendations for the post 2020 period and reiterated their call for an updated and stronger EU Forest Strategy to provide consistency among EU policies.

Mr Ionel Popa, a representative of the Romanian Presidency, indicated that the Council is working on its conclusions on the progress report that will also cover the role of the EU Forest Strategy beyond 2020. Ms Jytte Guteland, Member of the European Parliament, stated that “the EU Forest Strategy should help to develop common ideas on sustainable forest management in order to ensure consistency when working on EU policies dealing with forests”. Mr Nils Torvalds, Member of the European Parliament commented: “Forestry can play a great role in achieving climate change objectives, but it can’t do this alone.”

 

[News URL: http://cti-timber.org/content/forest-stakeholders-call-stronger-eu-forest-strategy-reach-united-nations-and-paris]