AHEC presents "Too Good to Waste", the installation that celebrates sustainability in hardwood
The American Hardwood Export Council (AHEC) has presented a new interactive installation - "Too Good Waste" - to be unveiled at Universitá degli Studi di Milano for the Milan Design Week taking place from 3 to 15 April 2017.
This bold timber installation - designed by Benedetta Tagliabue of EMBT and crafted by furniture makers Benchmark - comprises four individual and unique pieces, wrapped around the statuesque pillars of the entrance to the Aula Magna auditorium, transforming at the hand of visitors to reveal hidden pieces of fine furniture.
Too Good to Waste was created using "species that are not getting the value they should but actually are beautiful, versatile and useful woods for craftsmen", explains Sean Sutcliffe, co-founder of Benchmark. The installation features a combination of red oak, cherry, maple and tulipwood. Moreover it was graded using elements that "10 years ago would have been unthinkable in high end furniture" such as knots and sapwood.
David Venables, AHEC European Director, said: “So many wood products available to us are limited to certain colours and hardwood species; it’s depriving consumers and designers the freedom and excitement to experience what comes from using much more of the material that is available.”
"We’re tapping into an important concept that’s very relevant in today’s society: how do we make more use of materials that may not be our first choice in order to be more sustainable? This project aims to open a dialogue on these topics. Why limit oneself? Why be traditional? Why only use materials we think we like? Let’s be more imaginative!"
Benedetta Tagliabue added: “We wanted to re-create this concept in a playful and modern way by creating a wall full of surprises, where the people who inhabit the wall will be real."
"We hope that visitors, surprised by this installation, will want to interact with it, and that they will discover and use the pieces of furniture it hides: seats, tables, mirrors… We hope that their curiosity will make this piece very animated.”
For more information about the project click here.
A photo gallery is also available here.