BMF and Grown In Britain announce strategic partnership to boost sales of UK-grown timber
The partnership was announced at the BMF Timber Forum held in Coventry yesterday.
With around a fifth of general merchant business comprising timber & wood products, maximizing sales opportunities in the category is key to profitability.
“One of our core functions as a Federation is to help members to market their businesses,” said BMF Managing Director John Newcomb.
“British timber is already present in merchant yards yet is not necessarily highlighted to customers as a buying choice. To grow merchants’ wood business, both pre- and post-Brexit, our partnership with Grown in Britain will give members information and ideas for making the most of the British timber in their supply chains,” John Newcomb added.
Grown in Britain was formed in 2013. It runs a special Grown in Britain Week which this year coincides with UK Construction Week in October. One of its achievements is a timber procurement preference statement in favour of British-grown timber from major contractors.
CEO Dougal Driver said: “We will be enabling BMF merchant members to sell British-grown timber with confidence, providing the latest information and promotional guidance. There has been vast investment in producing British timber in the past 20 years, with mills here operating to the same or higher standards than those in northern Europe. Whilst challenging perceptions we’ll be helping merchants to take full business advantage."
British-grown timber, often in the shape of carcassing and decking, is already an unseen element in many builders’ merchants’ ranges. To underline the marketing advantage of British-grown timber as a merchant differentiator, Grown In Britain has recently produced a new, brief Guide for the merchant sector, freely downloadable here.
Part of a series of leaflets for different markets, the new merchant guide, ‘Building Business with Wood Grown in Britain’, details the British-grown timber preference statement adopted by many major contractors looking to extend their supply chains to local merchants.