Supporters of Fire Door Safety Week Campaign reach all-time high
This year, the Fire Door Safety Week Campaign almost doubled the number of supporters, reaching around 17.7 million people.
The campaign is run annually by the British Woodworking Federation (BWF), BWF-Certifire scheme and the Fire Door Inspection Scheme (FDIS), in partnership with the Government’s Fire Kills campaign, and took place from 25 September to 1 October this year.
The 2017 Campaign attracted its highest number of supporters ever, including 273 organisations from all parts of social housing, the private rented housing sector, the construction supply chain, fire and building consultancies and local fire and rescue services. This was a 54% increase on last year.
Publicity for the campaign resulted in more than 350 pieces of media coverage, including in the Daily Telegraph and the Mirror newspapers, and 16 broadcast items including on Radio 5 Live, LBC, BBC Radio Leeds and talkRADIO.
The media coverage so far this year is estimated to have been actively read by 2.7 million people, with another 11.4 million tuning in to broadcast items and 3.6 million touched by the social media campaign. The total reach of 17.7 million is almost double that of last year.
Hannah Mansell, BWF technical manager and Fire Door Safety Week spokesperson, commented on the success of the campaign: “The noise around this year’s campaign has been resounding, beating all our previous records by a considerable margin. We saw great engagement from supporters and across social media in the run up, during and in the aftermath of the campaign."
“But the work carries on, and we still need to keep up that momentum. Following on from the Grenfell Tower tragedy our main focus was on high-rise tower blocks and other forms of shared accommodation. We wanted to raise awareness among tenants and landlords about the vital importance of fire safety in flats and apartments. Nobody can claim that job is yet done.
“The campaign does not just take place one week a year and then nothing happens until the following autumn; Fire Door Safety Week is a year-round campaign. The BWF and its members are involved still in running awareness events, in training fire and rescue personnel, and in supporting councils, housing associations and tenants all across the country.
“We will continue to work tirelessly to raise awareness about the importance of fire doors and to get out there to improve the safety standards of buildings as we look ahead to Fire Door Safety Week 2018.”